Projectdiscovery
AI & Security
Strategy, Branding, Sales Deck
MDL–PD-BR-SD-302001
ProjectDiscovery builds the open source engine behind more than 2 billion security scans a month, used by 100,000+ security professionals and backed by $28M from CRV, Accel and Lightspeed. Everything they had built visually, they had built in-house. Security markets itself like a black box, and they wanted the opposite. Their code is public. We built a brand with the same transparency.
Strategy
We started with the competitive landscape and with ProjectDiscovery's own values. We looked at over 20 brands in the space. The conclusion came fast: the brand had to hold three things at once. Technical credibility. Openness. And a clear signal that this is an open source company, not another enterprise security vendor. Holding all three without letting one flatten the others was the hard part.
Result
Across those 20 brands, not one used a warm colour, and not one used a serif. That was the opening. Pink as the primary, paired with a serif, in a category that had collectively agreed neither belonged there.
From there we built a set of brand artifacts around direction and precision. Arrows, dots, circles and lines, drawn as a system rather than as decoration, reflecting a company that moves forward and hits what it aims at.
Impact
ProjectDiscovery now looks like the company it is. In a category built on darkness and sameness, they have something brighter to show.
Turn vision into reality.
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We work with ambitious founders, leveling up their digital presence through strategy, brand & web. Tell us your story, we'll visualise it.
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"Modilium nailed the foundation first, what Needle stands for and the feeling we wanted. They pulled it all together in about 10 days, and it still feels like us."
Julian Shergill
Founder @ Needle
Prefer email? info@modilium.com