Eden Robotics
Robotics & Tech
Strategy, Branding
MDL–edn-BR–94105
Eden is a robotics company, creating robots to replace human labour work that has been needed to be done by robots in the first place. Eden was ready to apply for YCombination, and was becoming a proper company, so they wanted to level up their digital presence, starting with their brand and visual identity.
Strategy
Eden had a brand identity, but it didn't reflect what they stand for, and what feeling they want to evoke. By figuring out what that is, we came to a conclusion that we wanted Eden to feel universal, optimistic and luminous.
Result
Having this universal, optimistic and luminous feeling in mind, we moved forward to the design, taking soft gradients as our core, and connective blocks as technical element, to show that there is top-tier technology behind the robots. As result, a proper viusal system with connective blocks, and orange gradients as base to give this a proper universal, optimistic and luminous feeling.
Impact
On the launch of Eden-1, with just one marketing video, they received 8 million organic views.
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"Modilium nailed the foundation first, what Needle stands for and the feeling we wanted. They pulled it all together in about 10 days, and it still feels like us."
Julian Shergill
Founder @ Needle
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