Modilium

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Project Proposal

Archetype

Prepared by: Modilium

Date: August 4, 2026

Valid for: 3 days

Prepared exclusively for the Archetype team. This proposal outlines our recommended scope, process, timeline, and investment to create a brand that will never be forgotten.

Thanks for taking the time to talk with us. We don't send proposals to everyone who reaches out, we only write one once we're confident we can do the work justice.

If anything here doesn't match how you see the project, tell us directly. We'd rather adjust it than have you sign off on something that isn't right.

Cedrik & Sabrina

Founders Modilium

Summary

Archetype deserves a legendary digital presence

Archetype is a up and coming smart tech brand, having as main product, their Home Display. As a company selling a premium product, the brand has to reflect that.

We're proposing a complete digital transformation: brand identity, webdesign, and development to give Archetype more trust and credibility.

Challenge

A legendary repution, build from a dictinctive identity.

Challenge 1

An outdated brand that doesn't align with Archetype's values.

Archetype is a up and coming smart tech brand, having as main product, their Home Display. As a company selling a premium product, the brand has to reflect that.

Challenge 2

An outdated brand that doesn't align with Archetype's values.

Archetype is a up and coming smart tech brand, having as main product, their Home Display. As a company selling a premium product, the brand has to reflect that.

Challenge 3

An outdated brand that doesn't align with Archetype's values.

Archetype is a up and coming smart tech brand, having as main product, their Home Display. As a company selling a premium product, the brand has to reflect that.

Opportunity

Archetype to be the leader in the health-tech industry.

In the age of AI, it has not been easier, to be left in the dust. With Archetype, having a distinctive identity, consistent on every touchpoint, Archetype will be seen, and treated like the industry-leader that it is.

Proposed solution

A world-class tech company deserves a world-class brand

Set the foundation straight in strategy, and build all of the visuals on top of that. This will make sure the whole brand, on every touchpoint is consistent.

On this identity, we create the website. For the website, we focus on conversions and eyeballs.

Scope & timeline

Scope of work

Phase 1

Week 1

Discovery & Strategy

Strategy session

Brand strategy deck

Competitor analysis

Moodboarding

Creative direction

Phase 2

Week 2

Visual identity

Logo suite

Color system

Typography system

Branded mockups

Brand book

Phase 3

Week 3-4

Web design

Sitemapping

Structure & order

Wireframing

Visual design

REsponsive design

Phase 4

Week 5-6

Development

Semantic development in Framer

Fully responsive

Custom animation

Fully branded

SEO & Testing

Phase 5

Week 7

Launch

Go-live

Deliverables

A legendary repution, build from a dictinctive identity.

Deliverable 1

Brand identity

The foundation of all of the other deliverables. We will ensure your company is aligned on every touchpoint.

Deliverable 2

Website design

A high-converting, conversion-focused website, designed for all devices.

Deliverable 3

Framer development

The website fully developed in a no-code tool, that is easy to manage. Developed for different screens, and fully optimized for fast loading.

Deliverable 4

Launch & handover

A seamless deployment of your website, as well as guidelines on how to properly manage all your assets.

The investment

Branding

$7,500

Website design

$11,000

Framer development

$9,000

Total

$27,500

Payment schedule

30% at signing

40% at brand delivery

30% at launch

Deliverables

Four steps to get started

Step 1

Say yes

Reply with your approval or final questions.

Step 2

Complete the questionnaire

Fill out a short onboarding questionnaire.

Step 3

Submit your deposit

A 30% deposit secures your spot on the schedule.

Step 4

Kick-off

Once signed and deposited, we'll book your kick-off session within the week.

This proposal is valid through August 7, 2026

Get in touch

Why us

What we do different

We build brands that last

Modilium is a Amsterdam-based design studio built for the companies that seek substance behind design. Everything we create is rooted in research, driven by strategy, and built to be timeless.

7 years

design experience

70 +

Brands launched

7 years

in the industry

12 +

Industries served

Trusted by

A few large names that trust us

Don't just take our word for it

People love us

Tobias Waldhecker

Founder, Home Technologies

San Francisco

"The team at Modilium really understood our vision and turned it into a brand and website that expresses a high level of creativity. He understood what we wanted from day one and built something clean, thoughtful, and easy to work with. The whole process was smooth, and we’re genuinely very happy with the result!"

Let's build something Archetype will be proud of.

Get in touch

FAQ

Answers to your questions

How does your design process work?

We follow a strategy → moodboards/territories → visual identity design flow. Before a single pixel is placed, we align on your brand positioning, target audience, and goals. This keeps revisions low and impact high.

What makes modilium different from other design studios?

We don't start with aesthetics; we start with research. Every project begins with a deep dive into your market, audience, and positioning. Strategy is our foundation, design is our output.

How long does a typical project take?

Depending on scope, projects range from 2 to 5 weeks. Starter brand sprints are delivered in 2 weeks, while full growth brand sprints run 4-5 weeks. We move fast, but uphold quality.

Can you build our website as well?

Yes. We design and develop in Framer, including responsive layouts, micro-animations, and interactive elements; fully ready to launch.

Do you work with early-stage startups or only funded companies?

Both. Whether you're in an early or fully funded stage, we have a package built for you. What matters to us is that you're serious about building something meaningful.

FAQ

Answers to your questions

How does your design process work?

What makes modilium different from other design studios?

We don't start with aesthetics; we start with research. Every project begins with a deep dive into your market, audience, and positioning. Strategy is our foundation, design is our output.

How long does a typical project take?

Depending on scope, projects range from 2 to 5 weeks. Starter brand sprints are delivered in 2 weeks, while full growth brand sprints run 4-5 weeks. We move fast, but uphold quality.

Can you build our website as well?

Yes. We design and develop in Framer, including responsive layouts, micro-animations, and interactive elements; fully ready to launch.

Do you work with early-stage startups or only funded companies?

Both. Whether you're in an early or fully funded stage, we have a package built for you. What matters to us is that you're serious about building something meaningful.

Thank you

Prepared by: Modilium

Date: August 4, 2026

Valid for: 3 days