Table of contents

Table of contents

Project Proposal

Archetype

Archetype

Prepared by: Modilium

Date: August 4, 2026

Valid for: 3 days

01

Summary

Summary

01

Archetype is a up and coming smart tech brand, having as main product, their Home Display. As a company selling a premium product, the brand has to reflect that.

02

We're proposing a complete digital transformation: brand identity, webdesign, and development to give Archetype more trust and credibility.

02

Proposed solution

Proposed solution

01

Foundation and visuals

Foundation and visuals

Set the foundation straight in strategy, and build all of the visuals on top of that. This will make sure the whole brand, on every touchpoint is consistent.

02

Conversion focused web presence

Conversion focused web presence

On this identity, we create the website. For the website, we focus on conversions and eyeballs.

03

#1 on browser searching

#1 on browser searching

With world-class SEO and keyword tagging, we will ensure your business ranks high in a variety of search engines.

03

Scope & Timeline

Scope & Timeline

Phase 1

Phase 1

Discovery & Strategy

Discovery & Strategy

Week 1

Strategy session

Brand strategy deck

Competitor analysis

Moodboarding

Creative direction

Phase 2

Phase 2

Visual identity

Visual identity

Week 2

Logo suite

Color system

Typography system

Branded mockups

Brand book

Phase 3

Phase 3

Web design

Web design

Week 3-4

Sitemapping

Structure & order

Wireframing

Visual design

Responsive design

Phase 4

Phase 4

Development

Development

Week 5-6

Semantic development in Framer

Fully responsive

Custom animation

Fully branded

SEO & Testing

Phase 5

Phase 5

Launch

Launch

Week 7

Go-live

04

Deliverables

Deliverables

Deliverable 1

Brand identity

Brand identity

The foundation of all of the other deliverables. We will ensure your company is aligned on every touchpoint.

Deliverable 2

Website design

Website design

A high-converting, conversion-focused website, designed for all devices.

Deliverable 3

Framer development

Framer development

The website fully developed in a no-code tool, that is easy to manage. Developed for different screens, and fully optimized for fast loading.

Deliverable 4

Launch & handover

Launch & handover

A seamless deployment of your website, as well as guidelines on how to properly manage all your assets.

05 // The investment

Branding

Branding

$7,500

Website design

Website design

$11,000

Framer development

Framer development

$9,000

Total

Total

$27,500

$27,500

Payment schedule

30% at signing

40% at brand delivery

30% at launch

06

Next steps

Next steps

Step 1

Say yes

Reply with your approval or final questions.

Step 1

Say yes

Reply with your approval or final questions.

Step 2

Complete the questionnaire

Fill out a short onboarding questionnaire.

Complete the questionnaire

Fill out a short onboarding questionnaire.

Step 3

Go to invoice

A 30% deposit secures your spot on the schedule.

Step 3

Go to invoice

A 30% deposit secures your spot on the schedule.

Step 4

Kick-off

Once signed and deposited, we'll book your kick-off session within the week.

Kick-off

Once signed and deposited, we'll book your kick-off session within the week.

This proposal is valid through August 7, 2026

Prepared by: Modilium

Valid for: 3 days