Table of contents

Table of contents

Project Proposal

Newton Office

Newton Office

Prepared by: Modilium

Date: August 26, 2026

Valid for: 7 days

01

Summary

Summary

01

Newton Office is an industrial design practice for startup founders, especially early-stage teams building physical products.

02

We're proposing a visual transformation: brand identity & branded assets.

02

Proposed solution

Proposed solution

01

Strategic foundation

Strategic foundation

We map your market, your competitors and your audience first. That thinking is what the visual identity gets built on.

02

Distinct & coherent visual system

Distinct & coherent visual system

From that foundation we design the full identity, including every component you need to create new assets yourself.

03

Brand collateral

Brand collateral

We apply the system to real materials, so you launch ready and can start taking on clients under the new brand.

03

Scope & Timeline

Scope & Timeline

Phase 1

Phase 1

Discovery & Strategy

Discovery & Strategy

Week 1

Strategy session

Brand strategy deck

Competitor analysis

Moodboarding

Creative direction

Phase 2

Phase 2

Visual identity

Visual identity

Week 2-3

Logo suite

Color system

Typography system

Branded mockups

Brand book

Phase 3

Phase 3

Brand collateral

Brand collateral

Week 3-4

Branded invoice template

Branded proposal template

Social profile + banner

04

Deliverables

Deliverables

Deliverable 1

Brand identity

Brand identity

From strategy to finished visuals. This becomes the cornerstone every future piece of design work is built from. We revise until it's right, not until we run out of rounds.

Deliverable 2

Brand collateral

Brand collateral

The identity applied to the materials you actually use, so every touchpoint looks like it came from the same company.

05 // The investment

Brand identity

Brand identity

$7,500

Brand collateral

Brand collateral

$2,500

Friends & family discount

-30%

Total

Total

$10,000

$10,000

$7,000

$7,000

Payment schedule

50% at signing

50% at delivery

06

Next steps

Next steps

Step 1

Say yes

Reply with your approval or final questions.

Step 1

Say yes

Reply with your approval or final questions.

Step 2

Complete the questionnaire

Fill out a short onboarding questionnaire.

Complete the questionnaire

Fill out a short onboarding questionnaire.

Step 3

Kick-off

Once signed and deposited, we'll book your kick-off session within the week.

Kick-off

Once signed and deposited, we'll book your kick-off session within the week.

This proposal is valid through September 2, 2026

Prepared by: Modilium

Valid for: 7 days