Home Technologies
Health & Productivity
Strategy, Branding, Webdesign, Development
MDL–HTE-BR-WD-DE–94105
In a world where screens are slowly harming our health, Home Technologies created The Home Display. A monitor that helps you take care of yourself with gentle nudges: drink water, fix your posture, look away for a moment. To stand out and feel intentional, they needed thoughtful, strategic branding.
Strategy
The brand strategy centered on calm productivity, Creating a sense of focus without stress. Home Technologies is about helping people work better while feeling better, so the identity needed to feel balanced and human. We drew inspiration from breathing and waves - a natural rhythm that signals calm and steady flow. Waves became the core visual language, shaping the logo, patterns, and more to express focus, and mindfulness.
Result
The logo combines the letter H of Home Technologies with the wave concept. Its outward wave forms an aura, symbolizing the impact of The Home Display. Wherever it’s placed, it transforms the space and makes it feel like home. The color palette was chosen to feel calm yet distinctive, setting the brand apart without losing its soothing character. Typography is kept simple and clean to avoid distraction and maintain a clear, focused experience.
Impact
On pre-launch, Home Technologies went from 200 to over 10.000 sign-ups for their product within a week.
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